Case Study: A Timeless, Feminine Rebrand For Accountant

Dondrea Owens

Why Dondrea Knew It Was Time for a Change

You know that feeling when you’re ready to level up your brand, but your website is holding you back? That’s exactly where Dondrea, the founder of The Profit Table, found herself. Her Squarespace website had served its purpose, but she was ready to make moves—big ones. Enter: a Showit website design that took her brand from functional to unforgettable.

She’s not your everyday accountant; she’s a finance expert with an account firm that’s all about leveling up. Dondrea hit us up because she was ready to shake things up. Her clients? High-end. Her vision? Even higher. She needed her rebrand of The Creative CFO to The Profit Table to match this new energy she was bringing, making sure it screamed sophistication and sleekness. Plus, she was fine-tuning her services for her audience and needed her brand to be right there with her, every step of the way.

Her Game Plan: Making the Leap from Squarespace to Showit

Dondrea built The Profit Table to empower small business owners with clear, actionable financial strategies. But as the firm grew, her Squarespace site wasn’t enough to keep up with the brand’s evolving needs and sophistication. She knew it was time for a site that not only looked the part but worked as hard as her services did. The goal? Ditch “just okay” for “this is it!”

When Dondrea decided to revamp her website, she knew she needed a platform that would give her the creative freedom to reflect The Profit Table’s polished and dynamic nature. That’s where Showit came in. Here’s how she approached the transformation:

• Custom Layouts: Dondrea wanted a site that made a statement. By moving to Showit, she was able to design everything from the ground up, with layouts that perfectly balanced her expertise with an approachable vibe.
• Enhanced Flexibility: Using Showit’s drag-and-drop design capabilities, she was able to build out a custom client portal for existing clients and showcase her needs. Now, every page feels custom-made for The Profit Table’s mission and allows for easy updates as her firm continues to grow.

The Result? A Website That Matches Her Ambition

Now, editorial design? It’s dope but not something you’d usually spot in the finance sector. We saw this as our chance to make waves. Here’s how we elevated Dondrea’s brand:

Creative Direction & Brand Strategy

We kicked things off with a game plan that aligned Dondrea’s ambition with what her clients dig, laying down a strong foundation for her brand’s new chapter. We completed an audit of her current brand and provided recommendations for visuals and photography.

Visual Identity

We crafted a visual identity that was all kinds of elegant and authoritative. This wasn’t just a new look; it was a statement.

Website Design and Development

The main event was a chic, easy-to-navigate website that not only highlighted Dondrea’s offerings but also became a hub for her clients to connect and learn.

Before

After

Social Graphics

To keep the vibe consistent and engaging across all fronts, Dondrea decided to keep us on retainer for her social media graphics, ensuring her online presence was as polished as her new brand identity.

For Dondrea, this wasn’t just a website upgrade; it was a strategic investment in her brand’s future. Making the shift from Squarespace to Showit transformed The Profit Table’s digital presence from basic to brilliant—and that’s a move worth celebrating.

Ready to give your brand that extra sparkle? Hit us up, and let’s make magic happen together.

Strategy, Branding and Web Design: RP Digital Design Studio

Website Copy: Oxford Comma

Brand Photography: Ashlee Nicole