Case Study: How We Helped a Production Company Communicate Better Online

Ray Gomez

When Ray, founder of a video production company, came to us, he needed a website transformation—and fast. With our design sprint service, we knew we could deliver results that went beyond aesthetics. Ray’s goal was clear: he wanted a site that effectively communicated the real impact of his video work, not just its visual appeal. So, we got to work.

Challenge

Ray’s previous website had two major obstacles. First, it lacked the clarity needed to convert site visitors into leads. The messaging wasn’t aligned with the company’s unique strengths or audience expectations. Second, the site was heavily reliant on visuals but failed to highlight the impact his work had on his clients—think engagement rates, viewership numbers, and real-world results.

Our Approach

We kicked things off by refining the content strategy to emphasize data-driven results. Rather than just showcasing the beauty of Ray’s video projects, we incorporated case studies that demonstrated how his work increased client engagement, improved brand visibility, and drove tangible results.

Next, we optimized the user experience. We restructured the website layout to guide visitors through Ray’s offerings seamlessly. We added strategic call-to-action buttons to encourage potential clients to reach out and streamlined the navigation to keep things intuitive.

The redesigned Squarespace website gave Ray’s company the platform it deserved, with a clear focus on measurable success. This digital platform not only showcases Ray’s portfolio in a captivating way but also clearly communicates the essence of PocketDenim’s mission to prospective clients. With improved brand visuals and messaging, PocketDenim is set to engage and inspire a broader audience, sharing stories that resonate and endure.

By focusing on data and a strong content strategy, we helped Ray’s production company bridge the gap between stunning visuals and clear communication. If you’re looking to transform your website into a tool that delivers results, let’s chat about how we can help.