Working with POC Collaborative Resource Center and their Executive Director, Katrina, has always been about driving meaningful impact. When they came back for a Design Sprint, they were ready to take their brand to the next level. This time, the focus was on brightening the brand identity, creating a website that truly reflected their energy, and developing brand collateral and internal templates to support their mission.

Related Resource: If you’re curious about our Design Sprint approach, check out our Design Sprint service page.

The Challenge

Katrina and her team felt their brand’s muted colors didn’t reflect the vibrancy of their work. They needed a website that wasn’t just visually appealing but also deeply engaging for their community. Beyond the website, they sought brand collateral and flexible templates to align and empower their internal team.

Our Approach

We kicked off a focused Design Sprint to address these needs head-on. First, we revamped the color palette with bold, lively hues that truly represented POC Collaborative Resource Center’s dynamic mission. Collaborating closely with Katrina, we ensured every design element resonated with their audience and reflected their energy.

Next, we developed a comprehensive design strategy and an actionable website plan. The redesigned Squarespace website retained its accessibility and user-friendly features while radiating energy and enthusiasm, bringing the organization’s mission to life. To support their team further, we created branded collateral and internal templates that made maintaining brand consistency a breeze.

The Outcome

The vibrant redesign and new brand collateral were a huge success. The website’s fresh, bold look combined with dynamic elements to create an engaging online presence that truly resonated with the community. Visitors spent more time on the site, exploring its content and connecting with POC Collaborative Resource Center’s mission. Meanwhile, the internal templates equipped Katrina’s team with the tools to maintain brand consistency effortlessly, ensuring the impact of this refresh went beyond the website.

This project is proof of what’s possible with a strategic Design Sprint and a thoughtful brand refresh. If your organization is ready to elevate its brand and energize its online presence, let’s make it happen together.