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Being a new business owner is exciting, but getting found online? That’s the real challenge. Here’s where SEO—search engine optimization—steps in to help you show up for the people looking for what you do. If you’re new to this, don’t sweat it. We’re diving into the essentials of SEO, breaking it down so you can start getting seen, attract your ideal clients, and start scaling faster than you’d think.
SEO is Search Engine Optimization.
In short, it’s how you’re found online. Think: Google.
It might sound like a complex tech term. But at its heart, it’s quite simple. It’s about making your website easy to find, easy to read, and easy to follow – both for people and search engines. Why does this matter? Because in the vast ocean of the internet, SEO is your beacon. It guides potential customers to your website, ensuring you stand out in a crowded market.
Truth: SEO basics can be mastered by anyone with the right guidance. Yes, SEO can work for new business owners too.
Truth: While SEO is a long-term strategy, small, consistent efforts can yield significant improvements over time.
Let’s be real: new businesses need to work a little harder to get noticed. With SEO, you’re stacking the odds in your favor. Here’s why SEO should be part of your game plan:
SEO gives you a competitive edge against the big brands. By targeting specific keywords, you can start appearing for the people who need what you offer—without paying for ads.
SEO isn’t a one-time thing, but once you’re set up, it keeps bringing people in without needing a huge marketing budget.
The higher you rank, the more people trust you. When clients find you organically, they’re already warmed up, which means easier conversions.
Let’s get your SEO game going with a few quick wins.
Let’s break it down by industry to give you a quick look at how SEO can work differently depending on your business.
Retailers can use location-based keywords like “handmade jewelry [city]” or “independent bookstore [city]” to attract people looking for unique finds nearby.
If you’re a wellness coach, for example, focus on topics your ideal client cares about—“stress management tips” or “healthy living tips for busy people.” It builds trust and helps with ranking.
Keywords like “brunch spots in [city]” or “best coffee shop [neighborhood]” are your friends. With the right local SEO setup, your spot will pop up when customers are craving what you offer.
Feeling ready to tackle SEO? Our SEO Checklist for Beginners is your perfect starting point. It’s been crafted to guide you through each step of the process, ensuring you’re equipped to boost your website’s visibility without getting bogged down by technical details. You can find it apart of the Website Prep Kit.
Ready to amplify your business? Here are a few ways I can help you:
Practical tips and industry insights for creatives, consultants, and leaders building what matters.