Case Study: How We Created a High-Converting Squarespace Website for a YouTube Marketing Consultant

Jamar Diggs

When Jamar, a YouTube marketing consultant, reached out to me, he had one main goal: to turn his Squarespace website into a high-converting, lead-generating machine. His previous site just wasn’t cutting it. It lacked clarity, didn’t fully showcase his expertise, and had a confusing layout that wasn’t driving inquiries. I knew we could make a real impact by redesigning his site with strategy and intention.

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The Challenge

We started by diving into Jamar’s brand strategy and target audience. After an in-depth strategy session, we developed a modern, user-friendly design with clear navigation and bold visuals that matched his consulting style.

His original branding and  website lacked clarity and didn’t effectively communicate his authority in the YouTube marketing space. It also had navigation issues that made it difficult for potential clients to learn about their services or take action. Our mission was to create a streamlined, user-friendly website that highlighted the consultant’s success stories and offered a seamless user experience.

Our Approach

I started with a deep dive into understanding Jamar’s brand and the unique value he brings to his clients. Here’s how I approached the redesign:

Simplified, Professional Design:

I created a clean, modern layout that put Jamar’s core services front and center. By organizing content with intention and using ample white space, I made sure the site was easy to read and navigate.

SEO-Driven Content Strategy:

To increase visibility, I wrote SEO-optimized content tailored to Jamar’s target audience. I also added a blog section where he could share insights on YouTube marketing, driving organic traffic and positioning him as an industry leader.

Clear and Compelling CTAs:

I incorporated strong, strategically placed calls to action that encouraged visitors to book a consultation or learn more. This streamlined the user experience and guided potential clients to take the next step.

Highlighting Authority and Success:

To build trust, I showcased Jamar’s impressive client results and included testimonials from happy clients. By emphasizing his proven track record, I helped turn curious visitors into confident leads.

Here’s what he had to say:

My design sprint felt like a custom design partnership – I have no idea how [Raven] did that, but I’m so happy. It felt like I was getting so much more, so much more value and her strategic brain. It was like I had my own strategic partner in my brand and website development that I don’t think that I could get anywhere else. It felt like she was a part of my team. Like she’s been in my business forever.

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The new Squarespace website delivered big wins. Jamar met his enrollment goals by 100% in his new program, The Low-Lift club and improved time-on-site metrics, as visitors were more engaged and stayed longer to explore content. The clean, strategic design helped establish trust, and the site now serves as a powerful tool to convert visitors into clients.

Ready for a Website Refresh?

If you’re a marketing consultant or creative entrepreneur looking for a website that speaks to your audience, we’re here to help! Our Design Sprint services are perfect for professionals needing quick, strategic solutions without long timelines.