We’re in the middle of a site refresh. A few things may be in motion.

start here
Founder of Systems Over Stress posing thoughtfully in a lime green top against a purple backdrop, representing creativity and strategy.

Systems Over Stress

Agency

A vibrant, strategy-driven brand identity for Systems Over Stress, a systems and automation agency known for turning complex tech into simple, scalable solutions. The visual direction blends structure with personality making systems feel powerful, human, and refreshingly approachable.

scope

platform

, , , , , , , , ,

Agency

The Brief

Systems Over Stress is a systems agency reshaping how entrepreneurs think about operations. Known for her Airtable setups and automation expertise, Ashley, founder, wanted a brand that made tech feel fresh, cool, and approachable not corporate or complicated.

Our goal was to translate her process-driven brilliance into a visual identity that feels as modern and human as her approach. The final direction balances clarity and personality, blending structure with style to make systems feel both powerful and accessible.

Deliverables

  • Brand identity and visual direction
  • Typography and color system development

Work completed for Highflier Powerhouse client, Photos: @LEEJAMESONPHOTO

Founder of Systems Over Stress posing thoughtfully in a lime green top against a purple backdrop, representing creativity and strategy.
bold blue and yellow brandmark for systems over stress brand identity.
Bright color palette featuring lime green, orange, blue, and charcoal used in the Systems Over Stress brand identity.