The Brief
Systems Over Stress is a systems agency reshaping how entrepreneurs think about operations. Known for her Airtable setups and automation expertise, Ashley, founder, wanted a brand that made tech feel fresh, cool, and approachable not corporate or complicated.
Our goal was to translate her process-driven brilliance into a visual identity that feels as modern and human as her approach. The final direction balances clarity and personality, blending structure with style to make systems feel both powerful and accessible.
Deliverables
- Brand identity and visual direction
- Typography and color system development
Work completed for Highflier Powerhouse client, Photos: @LEEJAMESONPHOTO
