So you’re thinking about leveling up and working with a web designer to build your brand’s online presence? Love that for you. But before you slide into a designer’s DMs or fill out an inquiry form, there are a few non-negotiables you need to handle first. Let’s set you up for success so your vision goes from good to unforgettable.

Do Your Research

Jumping into a web design project without doing some homework? Don’t do it. You need a designer who gets your brand, not just someone with a pretty portfolio. Start by asking around—word-of-mouth referrals are gold because trust is built in. If you’re going solo, check out designers’ websites, client reviews, and Instagram profiles to get a sense of their vibe.

And let’s talk numbers. Websites are an investment, so get familiar with industry pricing. Knowing what’s standard in your area helps you understand what deliverables to expect when it’s time to talk dollars.

Know your budget

Here’s the tea: building a custom website isn’t cheap, and it shouldn’t be. Entry-level professional design typically starts around $5,000, but your dream site might need more than the basics. Take a hard look at your vision and match it to a realistic budget. Whether you’re bootstrapping or ready to splurge, the goal is balance—what you need vs. what you can afford.

Define Your Vision and Values

Before you bring a designer into your world, get clear on your “why.” What’s the goal of your site? Are you selling products, showcasing a portfolio, or building a community? Your vision isn’t just creative—it’s strategic. A strong roadmap will shape the design and determine the scope of your project. It also helps your designer bring your dream to life faster and more effectively.

Prep Your Content

Let’s keep it real: web designers aren’t your content creators. You need to bring the goods—think text, high-quality images, and any other assets that make your brand shine. Having your content ready before the project starts ensures the design aligns with your voice and values from day one.

Bonus: it saves time, revisions, and stress (you’re welcome). Ready-to-go content also empowers your designer to deliver a site that’s authentically you.

Pro Tip: Not sure where to start with content? Check out my resources page for guides on creating standout copy and choosing the right images for your site.

Ready to Get Started?

If your vision is locked, your budget is set, and you’ve got your content in hand, it’s time to bring your dream to life. Explore my services and let’s create a website that’s as bold and unforgettable as your brand.