Launching a Beauty Startup’s Wig-Care Brand for Bold Women

Veda’s wig-care startup needed a confident, cohesive launch. Our Legacy Build delivered a bold brand identity and website that set Baby Be Ready up for beauty-industry success.

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    The Challenge

    Veda had the idea, the product, and the drive — a wig-care brand made to help women feel confident from the inside out. But after working with another designer, she only had a logo not the full brand system or web presence needed to take her product to market.

    She didn’t just want a logo. She needed a complete brand experience that could grow with her vision and meet her audience with confidence.

    The Before

    Everything was in motion: product samples, packaging concepts, manufacturing prep but nothing tied together visually or strategically. Without a full brand identity or website, she couldn’t launch confidently or create a strong first impression.

    Veda came to us ready to elevate her brand beyond the basics. She needed strategy, identity, and a digital home that looked as bold as her products.

    Rich and modern brand guidelines for a beauty startup brand.

    The Solution

    Through our Legacy Build, we developed a full visual and digital foundation for Baby Be Ready:

    • Brand Identity: Strong, feminine visuals that reflect confidence and care.
    • Website Foundation: A Showit website landing page designed to grow with her product line.
    • Launch Prep: Messaging, imagery, and structure ready to support pre-sales and early partnerships.

    Through our Legacy Build, we built the first phase of Baby Be Ready’s online presence — a strategic landing page on Showit that holds space for her official launch while manufacturing finalizes.

    Here’s what that included:

    • Brand Identity: A full visual system rooted in strength, warmth, and confidence — beyond just a logo.
    • Landing Page Design: A Showit site that builds excitement, captures interest, and gives the brand a professional home while products are in production.
    • Launch Prep: Messaging and visuals ready to scale once the Shopify storefront goes live.

    This wasn’t just about going live fast it was about creating a foundation that can flex and grow with her brand.

    Mockup of Baby Be Ready Showit website on mobile screens, showing modern wig-care product brand design.

    The Results

    With her new brand and landing page live, Baby Be Ready now has:

    • A cohesive identity that reflects the brand’s bold, feminine energy.
    • A polished digital presence she can share confidently with partners and customers.
    • A scalable system that’s ready to expand once manufacturing is complete.

    Stay tuned for Part Two, where we’ll reveal the full Shopify integration launch and how the new brand comes to life across product pages, campaigns, and e-commerce.

    The Next Step

    If you’re ready to bring your beauty or wellness brand online — even before your full product launch — a Website Design Sprint helps you show up like a brand that’s built to last.

    Take the Brand Shift Quiz. Discover your growth phase in under 3 minutes and get the exact next step for your brand.

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    Ready to take your next step? Here’s how we can help:

    As a multi-disciplinary designer, I get hype about a lot of things. Specifically strategy, storytelling, and partnering with those who have big ideas to make an impact.

    Whether you’re a fellow entrepreneur, an organizational leader, or a small biz owner, you're in the right spot. Together, we’ll break down what it really takes to build a brand and make meaningful connections—without complicated jargon.

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    Hi, I'm Raven! Brand strategist & website designer

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