How a YouTube Strategist Turned Visibility Into a Brand That Converts

Jamar’s Low Lift Club community was thriving, but his digital presence wasn’t. Through a Design Sprint, we built a system that turns visibility into strategy and growth.

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    The Challenge

    When Jamar first partnered with us in 2023, we built a clean, strategic Squarespace site that helped him reposition himself as the go-to YouTube marketing consultant — you can read that story here →.

    Since then, Jamar’s brand has grown fast. Through Low Lift Club community, he’s built a loyal audience and brand partnerships that keep expanding. But with more visibility came a new challenge: keeping his visuals cohesive as his business evolved.

    He didn’t need another redesign — he needed consistent, strategic design support to back his momentum.

    YouTube strategist Jamar’s evolving brand and design system — Creative Retainer case study showing how visibility became strategy.

    The Solution

    Jamar joined our Creative Retainer, where we help growing brands refine and expand their design systems over time.

    We supported him with:

    • Landing page updates for campaigns and community program, Low-Lift Club
    • Sub-logos and visual assets for his brand suite
    • Campaign design that keeps everything on-message and on-brand

    This ongoing collaboration allows him to scale creatively without losing cohesion every update feels intentional, not reactive.

    The Results

    Through our partnership, Jamar gained:

    • Consistent visuals across every touchpoint
    • Strategic design updates that match his business growth
    • A long-term creative partner who understands his brand

    He’s now able to focus on what he does best — creating content and leading his community — while we handle the design foundation behind it all.

    The Takeaway

    New seasons of business need new creative systems.

    When your brand starts expanding into new offers, partnerships, or campaigns, you don’t always need a full rebrand — you need a creative team that can grow with you.

    That’s what the Creative Retainer was built for.

    Take the Brand Shift Quiz. Discover your growth phase in under 3 minutes and get the exact next step for your brand.

    Subscribe to the newsletter, Purpose & Pixels for weekly strategy and behind-the-scenes stories to help you keep moving without overthinking your design or marketing.

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    Ready to take your next step? Here’s how we can help:

    As a multi-disciplinary designer, I get hype about a lot of things. Specifically strategy, storytelling, and partnering with those who have big ideas to make an impact.

    Whether you’re a fellow entrepreneur, an organizational leader, or a small biz owner, you're in the right spot. Together, we’ll break down what it really takes to build a brand and make meaningful connections—without complicated jargon.

    Stick around; I’m happy you’re here. 

    Hi, I'm Raven! Brand strategist & website designer

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