Since 2019, I’ve been helping businesses go from vision boards to fully realized, thriving brands. Through my journey, mistakes, and tips, I help you simplify the process, streamline your design needs and amplify your impact both on and offline.
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When your business starts to feel out of sync with its visuals or messaging, the natural instinct might be to consider a complete overhaul—a rebrand. But what if a rebrand isn’t what you actually need? In many cases, a brand refresh can be the more practical, cost-effective solution. Let’s break down the difference between a rebrand and a refresh, and help you decide what’s best for your business.
A rebrand is a comprehensive transformation of your business identity. It’s not just a logo change—it’s a complete overhaul of how your business looks, sounds, and communicates. Here’s what’s typically involved:
When we worked with Dondrea, founder of The Profit Table, her brand was no longer reflecting the growth and clarity of her business. We moved her from Squarespace to Showit, updated her messaging, and created a bold, professional identity that aligned with her client’s expectations. This rebrand went beyond aesthetics to build a strategy that spoke directly to her audience’s needs.
A rebrand can be time-intensive and costly. Here are three signs you might not need one:
A refresh is more like a makeover than a rebuild. It’s about refining what already works and elevating it to match your current needs. Here’s what’s typically involved:
When we refreshed the brand for Katrina’s nonprofit, POC Collaborative Resource Center, a nonprofit client, they wanted to maintain their foundational identity while introducing more vibrancy and energy to connect with their community. We played with lighting, shadows, and a bold color palette to create an updated look that felt true to their mission without starting over.
If your brand feels slightly outdated or misaligned, a refresh can bring it back to life without the complexity of a full rebrand. It allows you to modernize and stay relevant while maintaining your core identity perfect for businesses that need to pivot slightly rather than overhaul everything.
A refresh can also be the perfect entry point for a Design Sprint—a focused, streamlined process to redesign your website and ensure it’s optimized for your business goals. By coupling a refresh with a Design Sprint, you’ll get a cohesive and effective brand presence without the lengthy rebrand process.
A brand refresh could be the strategic move that saves you time, money, and effort while still delivering results. If you’re unsure where to start, book a consultation with us to evaluate your current brand and identify opportunities to elevate it.
Still not sure if you need a rebrand or a refresh? Take the Brand Alignment Quiz to discover which service is the perfect fit for your business goals.
Ready to amplify your business? Here are a few ways I can help you:
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